The Six Degrees of Innovation campaign by the Irish Pharmaceutical Healthcare Association (IPHA) highlights how the global medicines industry, including AbbVie, benefits Irish society in many ways. Featuring contributions from scientists, manufacturing technicians, doctors and patients, it explains how Irish people from many different walks of life come together to offer new hope to those affected by illness.
In 2022, AbbVie sponsored a video that tells the story of Irish sailing enthusiast Geoffrey McDonnell. He has been successfully battling blood cancer with the help of his medical team in Limerick. The film, which also features AbbVie employees Sara Feeney and Tomáš Novák from the company’s Sligo and Cork plants, explains how the development of new treatments helped Geoffrey resume his active lifestyle after developing blood cancer. For the retired engineer, the availability of innovative medicines meant he achieved remission and a break from the disease.
Innovate for Life—The Impact of Investment
In 2020, AbbVie also partnered with IPHA on a series of films explaining how Ireland’s medicines manufacturing industry impacts on society and adds value.
AbbVie’s video features contributions from Paul Deering, Editor of the Sligo Champion; John Ward, Managing Director, Ward Automation; Dr Jeremy Bird, Head of the Faculty of Science, Atlantic Technological University (ATU) Sligo and an AbbVie employee. They describe the local impact of globally significant innovation that’s happening outside of traditional Dublin and Cork hubs and explain why the northwest is a particularly great place to live and work.