Breakthroughs only come about because of the passion, commitment and
the dedication of individuals, teams and companies working to discover
and develop new medicines for patients. In late 2017, the European
Federation of Pharmaceutical Industries and Associations (EFPIA)
launched a pan-European campaign called #WeWontRest. It highlighted
some personal stories from people working in our industry in order to
better explain biopharmaceutical innovation, demonstrate the value of
medicines, and share insights on the future of R&D and healthcare
AbbVie made its first public commitment to the #WeWontRest campaign
with a pledge from one of our managers, Claire Rooney, who at that
time was a Quality Control Laboratory Manager at AbbVie’s site in
Cork. AbbVie Cork supports the global supply of a wide range of
therapies for conditions and diseases.
Claire featured in a campaign pledge and visual communicating
AbbVie’s commitment to discovering much-needed cures and treatments
for people around the world battling liver disease, cancer and other
In her campaign video, Claire explains why she was inspired to
pursue a career in the pharmaceutical industry and why the work she
does is rewarding. Her testimony also discusses AbbVie’s corporate
responsibility commitment and shows Claire and her fellow colleagues
participating in the company’s Week of Possibilities volunteering initiative.
Claire’s contribution has been promoted on social media platforms by
a number of industry organisations, including the Irish Pharmaceutical
Healthcare Association and EFPIA.